Unlock best-in-class luxury ecommerce, built by the world’s top Shopify theme developers.
Primavera
A beautiful, feature-rich Shopify theme that enables luxury brands to stand out and scale, without compromising on web best practices and accessibility.
Primavera seamlessly blends high-end aesthetics with powerful native functionality. Every detail is designed to help merchants showcase their products in an immersive, visually striking way while ensuring smooth navigation and a frictionless shopping experience.
Built by experts in luxury ecommerce and accessibility, Primavera meets the highest standards of usability. Its versatile mega menus, infinite scroll, and quick add feature enable effortless browsing of large catalogs, while full-page product layouts present products with elegance and clarity. Optimized for conversions, Primavera includes dynamic free shipping messaging and built-in upsell opportunities to encourage larger purchases.
With a high-performance, accessible, and conversion-focused foundation, Primavera empowers luxury brands to scale while expressing their brand in a distinctive, high-end manner.
Theme Features
Primavera: A luxury Shopify theme optimized to convert and scale
Discover why top merchants and agencies trust Primavera to elevate their Shopify stores—delivering luxury aesthetics, high performance, and seamless accessibility for brands ready to scale.
All-in-one, quick-launch solution
With 25+ flexible sections and endless customization options, launch quickly with one of our 5 presets or customize Primavera for a truly unique look and feel. From stunning full-bleed grids to granular control over typography, you’ll have full creative control.
Conversion-focused design
Primavera blends minimalism with intuitive e-commerce best practices to maximize sales. Mobile-first and optimized for seamless navigation, it includes quick add, infinite scroll, built-in upsells and gifting options. Every element is designed to reduce friction and build trust, ensuring a smooth path to purchase.
World-class engineering
Built for performance, Primavera delivers a high-impact design with a lean, efficient codebase. Agencies and developers love its clean, scalable structure, leveraging native web components without the need for a build tool. The result? Lightning-fast load times.
Accessible from the ground up
We're setting a new standard for accessibility amongst Shopify premium themes. Every single line in the Primavera codebase is checked by an International Association of Accessibility Professionals (IAAP) certified Web Accessibility Expert.
Crafted by luxury e-commerce experts
With experience working with brands like Christian Dior and Cartier, we understand the nuances of luxury shopping. Primavera is designed to elevate brand storytelling, with immersive visuals, elegant layouts, and an experience that reflects the exclusivity of high-end retail.
Personalized expert support
Get direct access to the people who built the theme—no chatbots, no frustrating ticket queues. Whether you need help configuring Primavera for your brand or have technical questions, we provide expert, hands-on support to ensure your store reaches its full potential.
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About
Meet the experts behind Primavera
Ultramarina is a Shopify theme studio founded by Nic Chan and Marianne Ferguson—two industry-leading developers with a track record of crafting award-winning e-commerce experiences for some of the world’s most recognizable brands. With Primavera, we’ve distilled our expertise into a feature-rich, high-performance theme that gives design-conscious brands instant access to world-class storefronts.
Nic leads development, ensuring that Primavera’s codebase is not only powerful and performant but also meets the highest accessibility standards. As a certified Web Accessibility Expert, she builds with modern best practices in mind, making the theme a pleasure to use, customize, and scale.
Marianne, with nearly a decade of experience leading CX for luxury brands like Cartier and Burberry, shapes the UI/UX design and ensures every merchant gets the personalized support they deserve. Whether you're launching or growing, we’re here to help you create a store that stands out and sells. Come say hi!
Nic Chan
FOUNDER • DEVELOPER • ACCESSIBILITY EXPERT
Marianne Ferguson
FOUNDER • DESIGNER • DEVELOPER • STRATEGIST
Want to customize Primavera?
Whether you’re looking for small tweaks or more advanced customizations, get in touch to discuss your project.